TINA THE LABEL was born at the end of my studies, in my Parisian apartment transformed into an impromptu workshop. At that time, I simply wanted to create clothes that had meaning. Sincere pieces, designed with heart, made slowly, without artifice.
Between Paris, where it all began, and my grandmother's house in Switzerland, where the first ideas took shape, TINA is a brand with two rhythms: the rhythm of the city and the rhythm of calm. In the family workshop, I sew, I experiment, I imagine a wardrobe that speaks of softness, movement, and simplicity.
Today, each collection continues this story. Behind every button, there is a hand, a memory, a deliberate gesture. We work with the Marseille-based workshop 13ATIPIK, a place of expertise and care. TINA THE LABEL is a way to reconnect with clothing, to make it once again an object of attachment, respect, and beauty.
It is also a community — of women and men who share the same desire: to dress consciously, without sacrificing style.
