OUR STORY

Tina The Label was born in 2023, in my Parisian apartment, at the end of my degree.
I am launching my first collection, handmade and sold online, before organizing our very first fashion show in December 2023.

From January to May 2024, the brand will be featured in the Safe Urban Concept store, followed by its first capsule collection in collaboration with Emilia Pesty . In June, we will celebrate this co-creation with an event in Paris, before exporting Tina's world internationally for the first time with a pop-up shop in Tokyo .

In October 2024, Fleur Bleue , our independent magazine , was born, conceived to raise awareness among our generation about more conscious fashion—a blend of slow fashion, vintage, and minimalism. Distributed in bookstores like Off Print and at the Palais de Tokyo , this project marks a new stage in our cultural commitment.

In June 2025, we are organizing our first archive sale , before launching, in November 2025, our first winter drop , a symbol of a new era for Tina: more structured, more committed, but still free and poetic.